Customer experience needs focus to create reward

Customer experience IT is booming on the vendor side, as their clients faces harder competition and would like to build stronger customer loyalty. It’s just not enough with loyalty cards anymore. The customer experience has to be consistent through the different channels and make use of all available data that has about that customer. But it quite often fail. I have two quite bad examples of customer experiences that I myself have recently experienced. I do have two good ones too, but let’s start with the bad ones.

Continue reading “Customer experience needs focus to create reward”

A new chapter @ IDC

The last couple of weeks has been the start of something new, a new chapter for me; I’ve joined IDC as their Research Manager for IDC Nordic IT Services and part of the EMEA Service team. I will also cover Customer Experience IT (CXIT) and of course I’ll cover some Enterprise Architecture, IT Governance and innovation. You find a press release from 14th of January about it.

My analyst profile with latest research can be reached here and on the IDC Nordic site you can see information about our services as well as our events that I’m going to present at and much more.

A reader of my blog will know that innovation is something that I have a passion for and I will explore that in my mission at IDC. My eyes right now are on the startup community in the Nordics and particularly in Stockholm (being my home and all). It’s very intriguing to see how startups grow fast, and seeing a whole community doing it? Fascinating doing you agree? Have a look at STHLM Tech and you see what I mean. Tyler Crowley does a great job baking a “startup cake”. More about this will I talk about later, I promise you that!

I will also continue to blog here and I hope that I will even be able to blog more than before.

 

Playing with wordpress and social networks

..or WOW internet is really growing up!

http://storify.com/johanhallberg/playing-with-wordpress-and-social-networks

Social Media can be used for peace making, can humans make peace?

An African Chief can make peace in the small, can it be used for leaders too? Can growth be the mother of all conflicts? What does it has in common with our economical hype that we see among social media networks?

http://storify.com/johanhallberg/social-media-can-be-used-for-peace-making-can-huma

Is Facebook missing a huge point?

Why is it that we trust Facebook with all of our thoughts, habits and also like to give them control over shopping? Or maybe we don’t, but is there a law that says how quick anything can grow? Let me see if you follow me on this one flow of thoughts…

http://storify.com/johanhallberg/is-facebook-missing-a-huge-point