Customer experience IT is booming on the vendor side, as their clients faces harder competition and would like to build stronger customer loyalty. It’s just not enough with loyalty cards anymore. The customer experience has to be consistent through the different channels and make use of all available data that has about that customer. But it quite often fail. I have two quite bad examples of customer experiences that I myself have recently experienced. I do have two good ones too, but let’s start with the bad ones.